RARE Two Color Snow White SLEEPY Glass Tumbler Libbey 1930s Vintage Disney

Description

Vintage Snow White Tumbler
-Sleepy-
This glass was made in 1937 - 1938 by Libbey Glass Company. Part of the original 1938 promotional campaign for Snow White and the Seven Dwarfs. This is the much harder to find, 4 line verse, two color version of the Disney design.
The tumbler is clear glass with red and white graphics. Sleepy is on the front with his name and 'Snow White and the Seven Dwarfs' around the bottom. On the back is the 4 line verse:
When SLEEPY'S told it's after dawn
He's in a dull condition;
He never does a thing but yawn
And wholly lacks ambition.
In very good condition.   Slight paint loss.  Please see the pics.  No chips or cracks.
Additional information and history...
For Disney's first full length animated movie, Snow White and the Seven Dwarfs, Disney took on a large scale promotional campaign. One of the first promotions of it's kind, Disney paired with several companies to help advertise the movie. One of the easiest ways to get the public's attention was 'dairy glasses' a tried and true method for advertising during the depression.
Fully licensed by Disney, Libbey produced then trucked orders all across the country. They were sold in stores and from mail order but the bulk were sent to farms and dairies owned by companies like Kraft. They were then filled with cottage cheese, peanut butter and jelly ect... You could buy one of these decorative cups at your local grocer and after you finished your product, you had this glass that could be reused as a tumbler.
Once the movie was released in December of 1937, to overwhelming success, Disney expanded the tie in with additional products including more styles of glassware. As a company hit hard by the depression and still struggling, this work order from Disney came at just the right time for Libbey. They made several styles of glasses and a juice and pitcher set as well.
The two color graphics was a limited line produced after the single color set, likely in 1938, but information on dates and total runs produced are scarce. It was originally sold as an 8 part set with display box, featuring one with each dwarf and one of Snow White. Reportedly this 2 color set was only available to retailers for resale, not used as a dairy promotional.
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